Video and Apps: So Happy Together

What do macaroni and cheese, peanut butter and jelly, and franks and beans have in common? Yes, they're all delicious. But more importantly, in each case the whole is greater than the sum of its individual parts. Peanut butter by itself is delicious, but it's made better with jelly. I feel the same way about video and apps:

  • Video breathes life into apps while apps provide a contextual framework for discovering and delivering video.

  • Video depends on the entire app landscape (phones, tablets, web sites, and smart TVs) for broad distribution. Likewise, the app landscape depends on pluggable, reusable forms of content like video.

  • Video drives engagement and engagement drives app usage.

  • Video and apps are symbiotic, like peanut butter and jelly.

    Meanwhile, the growth of mobile video is staggering. Apps that deliver great video experiences to a broad array of devices and platforms stand to benefit from this trend. And content owners stand to benefit from using services that facilitate a multi-platform, multi-device approach.

    Brightcove App Cloud makes it easy to create video-centric apps for iOS and Android devices using content from Brightcove Video Cloud, YouTube, and many other video services. It's an end-to-end, cross-platform publishing solution that includes an HTML5-based SDK plus cloud-based services for optimizing and managing content. Here's a quick look at how App Cloud content feeds can be used to integrate videos into apps.

    App Cloud + Video Cloud

    App Cloud and Video Cloud are—surprise!—tightly integrated. From App Cloud Studio, select "New Content Source," then choose "Video Cloud," then enter a Video Cloud Read API token:

    Then it's just a matter of selecting some playlists to send to the custom application template. Here, I've selected two playlists from my Video Cloud account:

    It's that simple. I can reorder or swap out playlists at any time, even after the app is deployed. My changes take effect without having to repackage and resubmit the app to the various app stores—an invaluable feature considering how often I change my mind! In content-driven apps, this kind of flexibility is essential.

    App Cloud + YouTube

    App Cloud can also ingest data feeds (RSS, XML, JSON) from YouTube and other video services. From App Cloud Studio, select "New Content Source," then choose "Content Feed," then enter a feed URL:

    App Cloud optimizes the feed before sending it to devices. In some cases, the savings are dramatic:

    Every bit counts, especially in mobile apps! By using App Cloud as a proxy, I can speed up my apps tremendously.

    A match made in the cloud

    If video and apps are like peanut butter and jelly—a perfect food pairing—then Video Cloud and App Cloud are a perfect collaboration of cloud content services. One improves the other.

    There's another joke to be made here about how videos are sticky, but I should quit while I'm ahead. Try App Cloud today and see how easy it is to create video-centric native apps for iOS and Android. It's free to get started—all you need are some basic web development skills and a good app idea. You can load videos from Video Cloud or almost any other video service. And while you're at it, check out some of the other App Cloud services like image transcoding, analytics and ad insertion. (App Cloud is like jelly ... it's pretty sweet!)