No results found

Prisma Presse Expands Online Video Strategy with Brightcove Video Cloud

Yesterday we announced that the Prisma Presse group, a major French publisher of magazine and online media, has chosen Brightcove Video Cloud to handle all of its video content. Video Cloud will enable the organization to enhance the value of its video initiatives by tailoring content to each of its sites' specific audiences and themes. 

With 23 hardcopy titles and related online media publications, Prisma Presse sites cover topics ranging from TV, to business, to celebrities and general-interest content.

The organization rolled out Video Cloud across all of its properties earlier this year after determining it needed a video solution that would be flexible in the face of new technologies such as smartphones, tablets and HTML5. As a result, Prisma Presse decided to adopt the robust Video Cloud platform as it is capable of handling the large amount of video content across all of its sites, some of which generate more than 1 million views per month. 

Brightcove is working together with its solution partner in France, Hub'Sales, a leading service and consultancy firm in new technologies for optimizing online business, to support Prisma Presse group's online video initiatives.

In addition to Prisma Presse, Brightcove also works with a number of other leading organizations in France, including L'Express, Le Figaro Group, Audi France, Société Générale, and Roche