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Brightcove Video Cloud Puts Online Video Front-and-Center for L’Express

We recently published a new case study with L'Express, one of France's highest-selling current affairs weeklies. The publication reaches more than 2.3 million readers each week through its magazine and nearly two million Internet users every month.

With hundreds of journalists capturing news as-it-happens, L'Express needed an online video platform that would enable the organization to streamline uploads, categorize content and increase visibility for its brand across all of its video properties. For the past 8 years, L'Express relied on an internally developed player to share its video content, which was no longer compatible with new mobile platforms and lacked flexibility or advertising functionality. 

Last year, L'Express turned to Brightcove Video Cloud and our local Brightcove Alliance partner in France, Hub'Sales, to simplify its video upload process and make it easier for mobile device users to view L'Express video content. Since then, L'Express has seen a four-fold increase in video views and has also begun monetizing this success in the form of pre-roll advertising. L'Express is also able to upload and display video content across Facebook and YouTube concurrently with its own website using Video Cloud's syndication features. 

In the future, L'Express plans to use Video Cloud to hasten its entry into the growing connected TV market, enabling television viewers to access content through their set-top boxes. 

This is another great example of how Video Cloud is helping media publishers around the world to navigate the complexity associated with publishing video across platforms and devices. Make sure to check out the full case study here for more details on L'Express's success!