Customer Highlight: Liberty Medical

Liberty Medical, which provides medical services and supplies to more than 1 million people with diabetes, is committed to offering its patients the best products and tools to help them simplify the management of their condition and to promote healthy outcomes. They were an early adopter of Brightcove’s online video platform and have been a customer for three years now. One of the benefits that Liberty® and their patients have derived is to be able to bring important educational information that they need for their health and put it right at their fingertips using online video.

As of January 2011, there are 25.8 million children and adults in the United States living with diabetes with 1.9 million new cases diagnosed in 2010. I’m sure it’s because of these statistics that Liberty Medical has dedicated much effort to educating the general population as well as those living with diabetes through online video.

The company has been committed to using video to help communicate with patients and Liberty offers open access to their video collection as a public service. With former TV professionals on staff, Liberty has been able to successfully take complex medical topics and drill down to simple key concepts that people can relate to and then in turn relay that information through online video. Healthy Living TV located at: www.libertymedical.com/video is a video library dedicated to all things diabetes with different channels covering an array of topics (i.e. Diabetes Day by Day, Recipes, Ask a Certified Diabetes Educator, Products etc.)

Fast and wide distribution of diabetes education is so important today and Liberty needs a quick and easy way to go from production to delivery. Brightcove helps to make this possible. According to the company, “The Brightcove platform has helped to ensure fast and reliable delivery of our videos to Liberty Healthy Living TV and to our partners.”

When asked to name its favorite Brightcove feature, the company lists the reporting tools that show high view counts and high retention through their videos. “It’s great to know that our diabetes management and prevention messages are attracting and holding the attention of many viewers. With diabetes affecting nearly 26 million people―more than 8% of the U.S. population―widespread education is needed now more than ever.”