Brightcove & Ektron Partner to Streamline Video Publishing and Web Content Management for Enterprises

Earlier today we announced an expanded partnership and integration with Ektron, a provider of Web content management, social software and marketing optimization solutions, that will streamline the online video publishing and content management process for thousands of customers around the world. Now, joint Brightcove and Ektron customers will be able to easily incorporate high-quality, branded video experiences into their online properties and marketing campaigns through a new Brightcove widget for the Ektron platform.

With this exciting partnership, joint customers can leverage Brightcove's best-of-breed media transcoding, management and publishing tools without leaving the Ektron user interface. By dragging and dropping a Brightcove widget into a site, page or marketing campaign, users can fuse text, audio, images and video into a transformative Web experience. Ektron also supports inserting Brightcove's player embed codes manually for more customized video experiences.

One customer that is already taking advantage of this expanded partnership and integration is Massachusetts-based Lahey Clinic, a physician-led, non-profit group practice with nearly 450 physicians and more than 4,000 nurses, therapists and other support staff.

Commenting on the partnership, Scott Hartman, senior vice president of communications and marketing at Lahey Clinic, said:

“Part of Lahey Clinic’s mission is to promote health and wellness in the communities we serve. Ektron and Brightcove give us the ability to introduce primary care physicians to our patients, tell the story of Lahey Clinic, allow patients and their families to share their experiences, and for Lahey to educate the public on health issues. Ektron and Brightcove make it far easier to communicate to our audiences through online video and allow us to concentrate on providing superior health care for every patient.”

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