Here's a roundup of the week's news in online video, with a little perspective on the impacts to the industry at large.
How 12 CEOs & Founders are Leveraging Web Video
On American Express's Open Forum, Mashable walks through some of the best uses of video from CEO's across the web. Though the list is skewed towards social media and tech companies, the examples illustrate just how powerful video can be for connecting with customers and presenting CEOs as thought leaders of industry.
Online Video Impacts Top 50 Web Properties During June 2010
Reel SEO walks through comScore's web properties report highlighting how video destination sites have impacted the top properties in the latest stats. While it's interesting to highlight the place video destination sites play in the numbers, it's also interesting to note how many of the of those top sites also use video for marketing.
Old Spice Sales Double With YouTube Campaign
This week brings results of the positive returns of Old Spice's fire-hose viral video campaign. Nielsen data suggests sales of all Old Spice body wash have increased 107% over the past month, and are up 55% over the past three months.
Online Video Use Set to Soar
eMarketer forecasts suggest that by 2014, online video viewers will represent 77% of the US Internet population. As more content becomes available, technology aids access, and comfort level with the viewing experience encourages more activity, nearly all users of the web will consume video naturally.
Video: The Ultimate Conversation Starter
Adjust Your Set CEO explores the balance between adopting social media practices of listening to customers, and telling a compelling story about brands to get the conversation going. "Marketers must not abandon everything they know about story-telling, product development and distribution and replace it with dull mantras around listening. They must be able to do both, with the audience at the centre."
iPhone 4 Films Get their Own Awards, The iOScars
BBH Labs just launched the iOScars, an online award that honors the best movies shot and edited with the iPhone 4. Shooting video can now happen anywhere and at all times, especially as high-quality recording functionality is integrated into more multi-purpose devices.