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Bell Canada Chooses Brightcove for Online Video Initiatives & Launches iPad-Ready Video Portal

We are very excited to announce today that Bell Canada, the largest communications company in Canada providing telephone, wireless, high-speed Internet, digital television and voice services, has chosen the Brightcove platform to power its online video initiatives. Under the deal, Bell Canada has launched the video-rich portal, which reaches 75 percent of Canadians online, using Brightcove's HTML5 solution to ensure broad compatibility with Apple iOS devices, including the iPad, iPhone and iPod touch.

Commenting on today's announcement, Bell Canada's Gavin Lucas explains: " is one of Canada's leading destinations for online video content and we're committed to providing the same high-quality experience to consumers on any device. The Brightcove platform helps our organization stay on the leading edge of technology trends and accelerate time to market for our video initaitives, which must now include bot the PC Web and new mobile devices like the iPad."

The Brightcove Experience for HTML5 provides with support for intelligent device detection, playlist rendering and playback of H.264 encoded video content on HTML5-compatible mobile devices. is able to automatically deliver H.264 video simultaneously to Adobe Flash and HTML5 video experiences, enabling the organization to enjoy the broadest possible reach for its video content and cover the full spectrum of consumer use cases across the PC web and mobile devices (full press release).

Bell Canada joins a fast-growing list of major media companies in Canada to sign on with Brightcove, including Rogers' Citytv, the online television portal featuring full-length episodes of TV shows like 30 Rock, The Bachelor and The Biggest Loser, and Quebecor's video portal and their Sun Media newspaper and local website network.