As we continue to expand our customer base throughout Europe, we are pleased to report that Brightcove is contributing significantly to the growth of online video initiatives at De Agostini Editore, a major Italian publishing group. One year after the launch of DeAbyDay.tv, De Agostini Editore's Web TV site, on the Brightcove platform, DeAbyDy has substantially increased traffic and has grown to include eight popular channels.
With Brightcove, De Agostini Editore is able to easily publish and distribute its high quality, ad-supported "how to" video content on DeAbyDay.tv and across other digital properties. Brightcove's advanced social sharing capabilities and ease of integration with leading ad networks has also enabled De Agostini to rapidly expand its online audience.
Commenting on the news, Pierfrancesco Gherardi, managing director of Digital De Agostini, the Digital Media Division of De Agostini Editore, said:
“Our goal is to establish De Agostini Editore as the top-of-mind publisher for valuable, high quality online video content. The Brightcove platform provides unmatched flexibility, video performance and quality, as well as integrations with leading advertising networks and servers that have enabled us to introduce new opportunities for our growing library of video content.”
You can read the full press release here.
De Agostini Editore joins several other Brightcove customers and partners in Italy, including MTV Mobile Italia, Idini Consulting Group and Slamcore, all of whom continue to pioneer the adoption of online video in Italy.