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EMI Group Selects Brightcove Platform for Online Video Initiatives

We are very excited to announce a wide-ranging new partnership with EMI Group, a music entertainment powerhouse with a legendary catalog of artists, labels and music videos. EMI will use the Brightcove platform to publish, distribute and monetize video content across its website properties and to EMI Group's third-party syndication partners.

Commenting on the partnership, EMI's director of business development said: "These new capabilites will be great for our artists and will help us with our mission to bring fans together around high-quality music entertainment programming, while also creating business value wherever music is experienced. The Brightcove platform provides us with the flexibility to effectively monetize, distribute and analyze the performance of our online video content, as well as to extend the reach of our content through Brightcove's strong partner network."

EMI Group joins a fast-growing list of global music entertainment customers using the Brightcove platform for ad-supported online video initiatives, including Sony Music Entertainment, Universal Music Group and Warner Music Group.

For the full press release, visit:

And if you're at SXSW this week, don't forgot to join us for the Brightcove panel on the future of online music videos along with representatives from Vevo, Sony Music Entertainment, Atlantic Records, and NARM.

Where: SXSW 2010 Music Conference, Austin Convention Center, Room 16B

When: Friday, March 19th, 12:30 - 1:30 PM CT.

More information: