Brightcove to lead "Future of Online Music Videos" Panel at SXSW 2010

It's hard to believe that it's finally upon us...SXSW 2010 kicks off in Austin tomorrow! We are very excited this year to be leading a panel session at SXSW Music on the "Future of Online Music Videos" alongside several industry leaders from Sony Music Entertainment, VEVO, Atlantic Records and the National Association of Recording Merchandisers (NARM). Brightcove director of strategic accounts, Nick Stahl, will serve as the moderator for what should prove to be an informative and interesting panel discussion. The panel will be held on Friday, March 19th, in room 16B at the Austin Convention Center from 12:30 - 1:30 pm CT.

The panel will highlight how music videos have long been a critical extension of a record label's brand. Until recently, labels have found it difficult to mitigate online video piracy without alienating the user communities built around music. Now, labels are embracing sophisticated online video technology strategies to do just that, while also introducing new revenue and distribution opportunities. The panel will also discuss trends around online video monetization, mobile device distribution and live streaming of concerts and other events.

Joining Nick on the panel will be John Sasso, senior director of online sales strategy and operations at Sony Music Entertainment; Alexander Kisch, vice president of business affairs and business development at VEVO; Bill Wilson, director of digital strategy and business development at NARM; and Eric Snowden, senior creative director and product development lead at Atlantic Records.

It is especially exciting to have long-time Brightcove customers Sony and Atlantic join this lively discussion. In addition to Sony and Atlantic, Brightcove works with a host of other major record labels including Warner Music Group, Warner Music Group International, Universal Music Group, Universal Music Group International, Ministry of Sound, Cherry Red Records and Suretone.

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