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Brightcove Powering Online Video for

We are very excited to be partnering with the BRIT Awards for this year's show, which is set to tonight at 8pm GMT. In addition to what should prove to be another exciting event, the BRITS are taking a new approach this year to bolster the online offerings at

The BRITS have unlocked their archive and digitized more than 30 years of historical footage, and all of this exciting footage is now available on powered by Brightcove. With Brightcove, the BRITS are able to showcase performances from more than 100 of artists dating all the way back to 1977. Brightcove also provides flexible and simple social sharing options, enabling fans to easily share their favourite performances as well as to embed video content into third party blogs and social networks.

We are proud to support the BRITS ongoing efforts to honor the very best in music each year, and look forward to helping the organization expand their online video initiatives in the future.