At the 2010 Consumer Electronics Show (CES) this morning, Brightcove will announce an exciting new distribution opportunity for professional media publishers. Through a seamless integration with the Yahoo! TV Widget Engine, Brightcove customers can now use their existing account and workflow to publish and maintain branded online video experiences for the living room television - no additional design or development work required.
The deep penetration of the Yahoo! TV Widget Engine across leading Internet-connect television manufactueres, such as Samsung, Sony, LG, and Vizio, gives our customers the opportunity to easily extend Web and mobile video programming to now reach millions of consumers with immersive, full-screen online video experiences on living room TVs.
Brightcove customers already taking advantage of the new distribution opportunity include Time Inc., Cars.com, TheStreet.com, Wine Spectator, Slate, and The Hollywood Reporter.
Here’s what our customers are saying:
“We are excited to expand our use of the Brightcove platform to extend our high quality video programming to the television using Yahoo! TV Widgets,” said Rich Tomko, general manager, MyRecipes Network and vice president, business development for Time Inc. Lifestyle Digital. “The new distribution capability will give consumers additional ways to access our popular video content from such established brands as MyRecipes, Cooking Light, Real Simple, Southern Living, Sunset, AllYou and ThisOldHouse.”
“Car buyers look to Cars.com for the information and confidence they need to make a smart purchase decision,” said Bill Swislow, Cars.com chief information officer. “Our objective new-car reviews and coverage of major auto shows and new-model introductions engage consumers and enable them to take the next step toward a purchase. Video plays a growing role in the research process, so we’re excited about the additional exposure the Brightcove and Yahoo! TV Widget integration creates.”
“TheStreet.com is home to some of the Web’s most sought-after business and financial-related online video content,” said Bill McCandless, general manager of multimedia and mobile at TheStreet.com. “The Brightcove platform has enabled us to amass a highly engaged and substantial online audience for our growing library of premium video content, and the new distribution capability with Yahoo! is a great opportunity to extend the reach of our content to the living room television.”
“Video is a great way to connect to Wine Spectator’s audience, and Brightcove’s robust and easy-to-use platform provides our viewers with a gold-standard video experience,” said Gloria Maroti Frazee, director of video and education at Wine Spectator. “We’re excited to continue to grow with Brightcove and to take advantage of its integration with Yahoo!, which makes it easier to reach our audience wherever they are.”
“As a Brightcove customer, we look forward to making use of the new Yahoo! TV Widget,” said Bill Smee, executive producer of Slate V. “We hope this new offering will allow us to distribute Slate V’s content to an even wider audience, as well as give viewers the opportunity to watch our videos on larger screens.”
Read the full press release here.