Reebok TV went live recently and is a great example of how you can “tweak” our standard templates with a little bit of BEML. The main goal of Reebok’s first phase was to get live on Brightcove with a player that has Facebook and Twitter integrated, and also e-commerce links that work on cuepoints. Check it out here: http://www.reebok.com/US/reeboktv/ To see the e-commerce in action, select "Popular Videos” and then the "Autograph" video. You will see products with links to buy them on the right hand side.
Cooler than the Reebok Alien Hunter shoe? Perhaps.