Introducing Brightcove 4

We are very pleased to announce the general availability of Brightcove 4, a major new release of our industry-leading online video platform. Brightcove introduces a host of new features and enhancements that empower customers to maximize the quality, reach and business impact of online video across desktops and devices.

Brightcove 4 comes at a time when the online video industry and market are crystallizing as video goes mainstream. Brightcove's mission and vision to publish and distribute the world's professional digital media is starting to take shape and reflect the immediate market in front of us. Forrester Research recently issued theirfirst detailed industry study of the Online Video Platform market, and we were the decisive top performing company and leader. And this week, we launch Brightcove 4 in the context of the industry's first Online Video Platform Summit at Streaming Media West in San Jose. Online video platforms are truly going mainstream, and we continue to lead the pack.

New features in Brightcove 4 include support for native iPhone video application development, expanded live streaming capabilities, advanced analystics, and new resources for video distribution, monetization and custom online video applications. To see a full list of the new features in Brightcove 4, check out the full press release at

Today also marks the launch of Brightcove Express, which brings the power and flexibility of the Brightcove platform within reach for all website projects, no matter how large or small. Brightcove Express is priced starting at $99 per month with no annual contract. For more detail on Brightcove Express or to start a free trial, visit our website.

Commenting on the news, Brightcove chairman and chief executive officer, Jeremy Allaire, said: "As video becomes more pervasive on the Web, publishers face increasingly complex and demanding requirements that often span multiple use-cases and devices. Brightcove 4 provides a powerful and extensible suite of new services that make it easy for customers to execute three-screen strategies and generate additional value from online video through new distribution and monetization opportunities. And with Brightcove Express, the Brightcove 4 platform is accessible for any size organization or projects of any scope."

This is an exciting time for the Brightcove team, and we encourage everyone to try out the Brightcove platform and see for yourself why more than 800 organizations in 34 countries around the world rely on Brightcove for their online video initiatives.