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Brightcove and Adjust Your Set Partner to Create New Video-centric Websites for Retailers

One of the very first solution partners in the Brightcove Alliance, Adjust Your Set, has teamed with Brightcove to use our market-leading online video platform to build new video-rich websites for leading retailers Marks & Spencer and Thomas Pink.

Adjust Your Set is a new breed of creative agency based in London that designs intelligent content for retailers, builds online multimedia players and manages the full process from concept through to brand channel. Adjust Your Set provides clients with the full agency creative treatment, from its interrogation of products and services to reveal the compelling stories within and the dramatizations of those stories right through to the production of the final films shot on HD using prime film lenses

Adjust Your Set is leveraging the openness of the Brightcove platform and the quality and smoothness of its playback to build highly customized player experiences and groundbreaking e-commerce video applications for Marks & Spencer and Thomas Pink.

Using our advanced APIs and SDKs coupled with their creative content have enabled Adjust Your Set to easily deliver engaging, interactive online video experiences on top of our platform and distribute them not just on the customers site but syndicate to community sites such as Facebook, media partners such as Cosmopolitan Magazine online and distribute to new platforms such as the iPhone

With Marks & Spencer, Adjust Your Set built a Brightcove-powered online video player that features a unique click-to-buy function that allows customers to purchase what they see on the screen. According to a recent press release from Marks and Spencer, in just six months since the launch of M&S TV, the company has now broadcast more than one million minutes of video with click-through rates as high as 30%. This has driven sales on some products up by as much as 90%.

Thomas Pink recently launched Pink TV with Adjust Your Set featuring a highly customized Brightcove player that also enables consumers to easily buy products that are featured in the videos through a unique sidebar feature that appears after the item has been shown.

We at Brightcove think the execution of the Pink TV project is truly first class. As such, our EMEA team has awarded it our inaugural site of the month award.

For more information on Adjust Your Set, check them out here.