We are excited to report that Virgin Media Television’s LIVING brand recently launched Liv, the UK’s first online TV channel delivering free, exclusive, original short-form content each day, using the Brightcove online video platform. Through Brightcove, Liv is delivering high quality, ad-supported content on its site, www.livingtv.co.uk, as well as to a host of leading third party websites and social media platforms, including Facebook, using Brightcove’s advanced distribution and syndication features. The initiative gives LIVING the ability to expand the distribution of exclusive short-form, ad-supported video content online and will also generate additional advertising income.
Liv 's exclusive, specially commissioned content falls under four themes – Celebs, Style, “Bite Me” and Popular and launched with brand new programmes Celebs Off Duty and Liv Famous, Dress Famous.
Virgin Media Television has seven wholly-owned channels, including LIVING, and is part of Virgin Media, which is the largest Virgin company in the world with almost 10 million customers.