As has been widely reported, Yahoo! has finally announced their decision to discontinue the Maven product that they purchased last year for $160 million.
This may be news to many, but it seemed pretty clear to most Maven customers that their video platform was in trouble long before Yahoo!'s formal announcement that they were shutting it down. At Brightcove, we've had a front row seat to the Maven customer migration over the past year.
Since the announcement, there has been a parade of upstart online video platforms trying to make headlines with "Maven Rescue" price discount programs. One has to wonder whether the Maven customers who are wooed by such offers are jumping from the frying pan into the fire. Moving from a platform with a death sentence to a platform with little or no track record meeting the needs of sophisticated customers seems like a bad idea. Given their recent experience, I am betting that Maven customers will see through the smokescreen and focus on making the right long term choice for their business.
At Brightcove, we don't have any a gimmicky Maven customer migration program per se. However, we do want to invite Maven customers onto our platform. We are the profitable company that originally defined the online video platform market. We are reliably operating at scale for top brands all over the world, and we're in this business for the long haul. We have successfully migrated former Maven customers before, and we can do it for you. And don't worry - our pricing is very competitive. Just ask for a quote and we'll prove it to you.