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Video is the Most Vital Aspect of Rainbow Media’s Online Strategy

Rainbow Media, a long-time Brightcove customer, continues to expand its online video efforts and produce more video exclusively for the Web. Michael Depuy, director of product development at Rainbow Media recently sat down with Beet TV to discuss the organization’s latest online video initiatives, including’s plans to introduce an original Web series each month from July through November and AMC’s new video-centric iPhone app for its show “Breaking Bad.”

Rainbow Media has also seen success to date with its user generated content campaigns. In fact, the organization has signed two development deals with creators based on video submission contests. Rainbow Media also granted a walk on roll on the popular AMC show “Mad Men” as a result of one of its contests.

The organization is still developing its long-form content strategy, but fans can currently watch complete episodes of the 1960s series “The Prisoner” before AMC launches a reinterpretation miniseries of the show later this year.

Also of note, Rainbow Media was recently awarded 6 Webby Awards across its online properties.