Since announcing the company was standardizing on the Brightcove platform last year, AOL has seen great stability and flexibility in making the transition to Brightcove. In a recent conversation with Beet TV, Victor Hasemen, director of AOL Video, articulates why the organization opted to make the switch to Brightcove and how their long term video strategy has evolved with the help of Brightcove.
As Victor notes, there are a number of synergies between AOL, which is a Brightcove investor, Brightcove and AOL's other video partners. Brightcove's global presence enables AOL Video to ensure a consistent playback experience across all of its properties both domestically and around the world. AOL has also been able to achieve faster scale and more robust ingest management and playback experiences. Brightcove has also helped AOL Video to streamline reporting around their video efforts.
In the future, AOL Video plans to roll out more wide-format, 16X9 video experiences across its properties, as well as more original content produced for the Web by its partners.