At Streaming Media East this week, we're very pleased to announce a new partnership between Brightcove and VUDU, a leading provider of digital technologies and services that deliver Web entertainment content to HDTVs and home theater, which will enable Brightcove media customers to distribute high-quality, advertising-supported content directly to the set top box.
VUDU provides HDTVs and home theaters with more than 15,000 movies and TV episodes, as well as a large library of Web content through the VUDU Labs area of its service. VUDU is the first distribution partner to support Brightcove-powered, ad-supported content on a set top box.
The integration between Brightcove and VUDU supports multiple advertising platforms, which enables our customers to maintain their existing monetization strategy and infrastructure while expanding their distribution reach to the TV. The first feature available in the VUDU Labs area of the VUDU service will be the MyPlay application, which offers current Sony Music videos through Sony Music's MyPlay Video Network affiliate program.
This partnership is a significant step forward for media businesses that want to centrally manage distribution and monetization across the Web while also taking advantage of the high-quality TV experience that VUDU enables. We look forward to continuing to expand on our capabilities and partnerships in this space in an effort to give our customers the widest range of distribution opportunities possible.