Marketing with video at Intuit

Intuit is running a competition to award over $300,000 in grants to small businesses.  Contestants submit videos of their ideas to the Intuit site. The whole thing is powered by Brightcove.

Intuit Small Business Grant Competition

This kind of campaign can be a great way to stimulate awareness and engagement with your brand.  Intuit has tapped into the creativity and entrepreneurial nature of their small business customer and prospect base by offering a win/win proposition.  I am hoping we can convince our friends at Intuit to share their key campaign metrics and lessons learned.  Stay tuned.