We all know that inbound links are good for SEO!
The viral call to action 'get link' appears by default in the standard control strip of the Brightcove player and allows users to quickly copy a link to the current content for their own use. Without any configuration, the link url value points to link.brightcove.com with additional values that resolve to the current player showing the current video content. This is great for ensuring that when the link is distributed, users will always be directed to the content in question. However, it is not especially good for SEO as the link points to brightcove.com, not to your website. Even if the link is used in a way that does not count for SEO, say distributed via email, it still counts in terms of developing traffic.
For example (publisher ids etc replaced with 'xxx')
<object id="myExperiencexxx" class="BrightcoveExperience">
<param name="bgcolor" value="xxx" />
<param name="width" value="xxx" />
<param name="height" value="xxx" />
<param name="playerID" value="xxx" />
<param name="publisherID" value="xxx"/>
<param name="isVid" value="true" />
<param name="@videoPlayer" value="xxx" />
document.write('<param name="linkBaseURL" value=' + document.location.href+ '>');
Brightcove offers a range of powerful features and techniques that can easily be exploited as part of a sound SEO strategy. There is an excellent white paper on the subject, found here, which I recommend as a starting point for anyone considering this subject.