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What's your consumption?

Here at Brightcove HQ we gets lots of interesting data, and this little nugget recently caught my eye.

Average completion rates across all Brightcove partners - this is the amount of a single video that people consume - has risen dramatically between 2005 and 2009

We all know that the amount of videos published to the Web has exploded since 2005. What's interesting here is that the amount of those videos watched has increased. Tracking completion rates from 2005 to 2009, the average amount of a video watched has increased over 60%. While it's worth noting that a very small percentage of users (less than 4%) ever see "end roll" advertising or credits, people are watching a lot more of your videos. What's your consumption?