Online Video A Bright Spot In Media Landscape

Jack Meyers Media just released their '09-'10 forecasts for various advertising-driven media and, as you would expect, it's not pretty.  The good news is that online/video are both estimated to achieve positive growth.  That jibes with what we are seeing, which is media companies deciding to continue to invest in online video. 

Jack Myers Media BusinessReport

Advertising and  Marketing Investment  Forecast

2009-2010

UPDATED 03-10-09

 

 

 

 

 

 

ADVERTISING

2009

2010

 

% Growth

$

% Share

% Growth

$

% Share

 

 

 

 

 

 

 

Newspapers

-22.5%

 $        29,508

14.9

-11.0%

 $        26,262

14.0

Broadcast Network Television

-6.0%

 $        17,230

8.7

-5.0%

 $        16,369

8.7

Cable Network Television

1.0%

 $        18,362

9.3

3.5%

 $        19,005

10.1

Broadcast Syndication

0.0%

 $          3,193

1.6

-2.0%

 $          3,129

1.7

Local & National Spot Broadcast TV

-20.0%

 $        20,403

10.3

-7.0%

 $        18,974

10.1

Local/Regional/Spot Cable TV

-25.0%

 $          3,807

1.9

10.0%

 $          4,188

2.2

Branded Entertainment/Product Placement

4.0%

 $          9,001

4.5

6.0%

 $          9,541

5.1

Videogame Advertising

12.0%

 $             908

0.5

12.0%

 $          1,017

0.5

Cinema Advertising

1.0%

 $             798

0.4

2.0%

 $             814

0.4

Terrestrial Radio

-18.7%

 $        15,230

7.7

-4.0%

 $        14,621

7.8

Satellite Radio

3.0%

 $             297

0.1

15.0%

 $             341

0.2

Consumer Magazines

-17.5%

 $        10,158

5.1

-8.5%

 $          9,294

5.0

Business-to-Business Magazines

-16.2%

 $          7,456

3.8

-14.0%

 $          6,412

3.4

Custom Publishing

-12.0%

 $        18,922

9.5

-18.0%

 $        15,516

8.3

Online (Includes Display, Search, Video, and Other)

2.9%

 $        25,396

12.8

2.7%

 $        26,081

13.9

          Online Display Advertising

-2.0%

 $       11,184

 

-3.0%

 $       10,849

 

          Online Search Advertising

7.0%

 $       13,012

 

6.0%

 $       13,793

 

          Online Video, Social Networks, Widgets, Other

8.6%

 $         1,200

 

20.0%

 $         1,440

 

Out-of-Home/Place-Based (excl. Cinema)

-5.2%

 $          6,744

3.4

-3.0%

 $          6,542

3.5

Mobile Advertising

9.0%

 $             714

0.4

28.0%

 $             914

0.5

Yellow Pages-Print

-20.4%

 $          9,524

4.8

-10.0%

 $          8,572

4.6