10 Tips for the Grown-Up Video Business

Since we launched our first customers back in 2006, Brightcove has been part of a huge number of successful online video operations, which affords a unique perspective on what works and what can be done better. Brightcove's Pro Services VP, Eric Elia, blogged about some of the key themes and tips for success. Enjoy the read and hope to see you in the discussion.  

Here's an excerpt from Eric's post today:

Over the past few years we've watched online video businesses mature from the hey-kids-let's-post-some-videos phase to video playing a central role in an online business. In the first year of the video adoption curve, we find our customers focused on production, basic user experience and general setup. By the 18-month mark or sooner, we see three main themes emerge. This is fairly consistent -  be it an enterprise, government agency or media company. 

  • Audience Growth
  • Measurement
  • Return on Investment

Depending on the kind of company or organization, these themes manifest themselves in a lot of ways. Here in Pro Serv land, we spend a lot of time working with clients on features that support these themes. If you are reading this post, it's likely you're already thinking about a few of them. And if you aren't thinking about the things below, you're leaving traffic or revenue on the table. 

Click here to continue reading "10 Tips" in Brightcove's Professional Services blog.