And now for something completely different...

Today we announced the beta of our new online video platform, Brightcove 3. This is a big milestone for us. For the last 10 months we’ve been quietly working on a complete overhaul of the Brightcove service. We’ve changed everything from how we publish video to how producers use the service to how customers can generate revenue.

This beta is focused on three themes: contextual publishing, long-form content, and accelerating the productivity producers with new tools. Right now the beta program is only open to a select group of our premium customers, but it will be expanding over the course of the summer. The full commercial release will come in the fall.

Our SVP of Marketing, Adam Berrey, recently launched a blog and in today's post he provides a deeper dive into some of the underling themes and strategies we're enabling with Brightcove 3. 

We are very excited about today’s release and look forward to unveiling the full suite of new product innovations with the commercial release later this year. Please feel free to visit the beta website to sign up to receive updates about the beta program.