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Brightcove Announces Formation of Japanese Subsidiary

We are very excited to announce the formation of Brightcove KK, a majority-owned subsidiary in Japan. The announcement marks a major milestone for Brightcove as we continue our efforts to build a global, independent company that provides leading software platforms for video on the Internet.

Brightcove KK launches with $4.9 million in new investment from Brightcove and strategic partners that will be critical to the successful expansion of our business in Japan. These partners include:

  • Dentsu, Inc., the largest advertising company in Japan with a market share of approximately 30 percent Groupwide.
  • J-Stream, Japan's largest content delivery network specializing in streaming media for content providers and business corporations.
  • transcosmos, an existing Brightcove investor and major digital media conglomerate in Japan that owns a wide range of media properties, businesses and technology services.
  • CCI, Japan's largest interactive advertising company that currently has over 30 percent of the country's digital brand marketing, a popular advertising serving technology, and online advertising network.

Japan represents enormous market opportunity for Brightcove. Household broadband penetration has just surpassed 50 percent and the country's media market is second only to the United States (larger than the top three European countries combined). It's a great privilege to have as partners the leading digital media and advertising companies in Japan. The combination of Brightcove's technology and partner capabilities place Brightcove KK in a unique position to help media companies and marketers unlock value in this fast-paced market and accelerate business growth.

Brightcove KK Press Release