Every year, television networks send members of the Academy of Television Arts and Science piles of DVDs with elaborate packaging in an attempt to get them to nominate and vote for their original programming for Emmy awards. This year, Showtime has teamed with Brightcove to revolutionize the way television networks do Emmy campaigns. Showtime will forgo the high-volume of mailings for a more eco-friendly alternative strategy. Showtime will use Brightcove's soon-to-be-released Internet TV service "Brightcove Show" to stream broadcast-quality, full-screen broadband video of entire seasons of series - such as Weeds, L Word, Dexter - at a secure website available to voting members of the Academy - all available through standard Web browsers and without the need for special software plug-ins.
The campaign marks the first initiative in a broad partnership between the two companies, which includes use of the Brightcove Internet TV platform for the programming and distribution of advertising-supported video content on www.sho.com, the network's official home on the Internet.
Here's a link to the full press release. And here are some stories about the partnership:
The Hollywood Reporter - "Showtime's Emmy Screeners Now Online"
Broadcasting & Cable - "Showtime, Brightcove to Take Emmy Awards Screening Online"
Multichannel News - "Showtime to Stream Emmy Screeners Online"
Variety - "Showtime's Emmy Screenings Online"