Channel 4, one of the four terrestrial broadcasters in the UK, has announced a company-wide agreement with Brightcove to use its market-leading Internet TV platform to distribute and monetize Internet video on its website properties. The first Channel 4 initiative to launch will be an ad-supported Internet video service featuring thousands of clips from current TV programmes, an archive of the best moments from Channel 4's 25 years of broadcasting, and a preview of new programming coming to Channel 4.
Ian McLean, General Manager of Channel 4 New Media said of the deal: "Online video is a great way to extend the televisual experience beyond conventional TV and to showcase the Channel 4 service in a totally new way to more people. Brightcove's online video delivery platform offers users a web-based window into the depth and variety of our full programme offering. Not only is this a positive way to maximise our visibility with a new audience, it also brings us new revenue opportunities through targeted broadband video advertising."
The announcement today comes days after Channel 4 joined forces with BBC and ITV to launch an aggregated video portal destination, code-named Project Kangaroo. Leveraging an aggregated consumer destination, while at the same time tapping Brightcove to strengthen and grow online communities around the Channel 4 brand, is a perfect example of the successful blended distribution strategies we have seen emerge in the Internet TV market over the past year. We expect to see further development of innovative monetization and community strategies based on this model in 2008, which is described in more detail in the Brightcove article, "Internet TV Platforms Come of Age."
We are extremely excited to be working with Channel 4, a broadcast leader that joins Brightcove's growing list of UK customers, including British Sky Broadcasting, Emap, Guardian News & Media, Hachette Filipacchi UK, IPC Media, Sony BMG UK, Telegraph Media Group, and UKTV.
Click here to read the full press release.