Members of the Writers Guild of America Launch "Speechless" Campaign with Brightcove

Over this past Thanksgiving weekend, members of the Writers Guild of America (WGA) debuted the "Speechless" Internet video campaign using Brightcove to distribute dozens of PSAs featuring A-list actors such as Sean Penn, Harvey Keitel, Kate Beckinsale, Tina Fey, Tim Robbins, David Schwimmer, Laura Linny, the cast of Ugly Betty, and many more. The campaign launched exclusively on Nikki Finke's Deadline Hollywood Daily using the Brightcove embeddable video player, and is now widely available on the campaign website, blogs and news websites. The organizers have enabled a number of promotional features to encourage viral distribution through email, cross-linking, and blogging, which have provided a powerful outlet for the WGA to raise awareness about their strike against the Alliance of Motion Picture & Television Producers. You can read more about the campaign here: Huffington Post, New York Times, NY Daily News, and Time Magazine.

Bill Jensen, Director of New Media for Village Voice Media, has offered some very nice words about their use of Brightcove for the Speechless campaign:

"When we got word a-list actors and writers wanted to give Nikki Finke and Deadline Hollywood Daily exclusive first looks of their promo videos during the writer's strike, we jumped at the chance. Only problem was, I guess guys like Sean Penn and Holly Hunter are used to looking sharp, so normal players weren't able to cut it. We hooked up with Brightcove, and had crystal clear video up on the site within hours."