Media Trade Publishers Tap Brightcove to Transform Magazine Properties into Internet Video Destinations

A number of major media trade publishers have signed up with Brightcove recently to extend their magazine websites with original, ad-supported broadband video content. These publishers include Nielsen Business Media (Hollywood Reporter, Billboard Magazine), Crain Communications (AdAge), and Reed Business Information (Variety). Other online trade outlets, such as MediaPost and iMedia Connection, have also launched extensive video content on their websites, including conference keynotes, panels and interviews. It has been incredibly exciting to see these publishers use Internet video to open new revenue opportunities through broadband advertising, drive traffic to their websites using viral promotion and video sharing, and grow their online communities. Be sure to check out Billboard Magazine's "Music Maven" campaign. They are using Brightcove's consumer media capability to recruit video uploads from music fans about their favorite, or least favorite, bands, songs and albums.

Media trade publishers have joined the ranks of a large number of consumer magazine publishers using Brightcove for Internet video and rich media, including Time, Inc. (People, TIME), Hachette Filipacchi (ELLE, Car & Driver, Women's Day, Road & Track), Rodale (Men's Health, Runner's World, Bicycling, Prevention), Meredith (Better TV), Washingtonpost.Newsweek (Newsweek, Slate), Wine Spectator, and National Geographic.

Billboard

Advertisingage

Thereporter

Variety