Today, at the MediaGuardian's Changing Advertising Summit, Jeremy Allaire delivered a keynote address, which focused on major industry trends and innovation in Internet video distribution and online advertising. It's clear UK media owners are in the midst of a perfect storm of household broadband adoption, exploding consumer demand for Internet video, and a rush of advertising dollars shifting from traditional outlets to online media - trends that are being embraced by some of the biggest names in news and entertainment programming.
Today's keynote comes on the heels of a string of significant customer wins in the UK and the rapid adoption of the Brightcove Internet TV service, including television broadcasters British Sky Broadcasting and UKTV, newspaper publishers Guardian News & Media and Telegraph Media Group, magazine publishers Emap, IPC Media, and Hachette Filipacchi UK, as well as music entertainment programmers, such as Sony BMG UK.
We look forward to expanding our service offerings and investment in the region to continue to help media owners take advantage of the fast-changing media landscape.
Beet.tv has posted a great video interview with Adam Berrey, Brightcove vice president of marketing and strategy, which touches on Brightcove's launch in the UK, as well as other timely topics.