We are excited to announce that Meredith, publisher of magazines such as Better Homes & Gardens and Ladies' Home Journal, has launched Better.tv, a broadband network that will feature over 20 channels of original video programming. Brightcove was chosen as the platform for the Internet video initiative, which will also include a host of new family-oriented video offerings on the fast-growing consumer destination, Brightcove.com, as well as syndication to select website affiliates.
Here's a link to the full press release from Meredith, and an excerpt from the Wall Street Journal today (In Brief, Page B6) that mentions the initiative:
Meredith Launches Online Video Site
Meredith Corp. today is launching Better.tv, an online video site, drawing on the company's print and television operations. Better.tv will feature more than 20 "channels" on subjects such as gardening and parenting. Each will carry short, made-for-the Web shows based mainly on content drawn from Meredith's 15 magazines, which include Better Homes and Gardens and Family Circle. Among the shows on the network are "Better Today," a five-minute show about home, family and life to be updated daily.