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Eisner's Prom Queen - On Brightcove, with integrated product placement linking, Mashup

Earlier this week, former Disney CEO Michael Eisner and his new production company unvieled a compelling new original video series dubbed Prom Queen.  We were happy to learn that it's being distributed on Brightcove, but with a twist.  Entertainment Media Works, a New York Based online media commerce startup, worked with Eisner's team to distribute a version of the shows using Brightcove's Open APIs and a contextual commerce engine that sync's products in the show to product details and purchase opportunities.  It's a cool example of how affiliate commerce and Internet TV can work together to monetize these new original programming assets like Prom Queen.