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Magazine Publishers Hachette Filipacchi & Rodale Partner With Brightcove to Launch Online Video Channels for Magazine Properties

Jeremy Allaire will be speaking today at the "Meet the Innovators" luncheon hosted by the Magazine Publishers of America. At the event, Jeremy will announce new Brightcove partnerships with major magazine publishers including Hachette Filipacchi and Rodale, as well as a distribution deal with Hearst Magazines. The corporate-wide deals with Hachette Filipacchi and Rodale come on the heels of similar partnership announcements with Time Inc. and Washingtonpost.Newsweek Interactive.

Together, these deals represent a significant trend among some of the most well known and highly respected magazine brands in the world. The widespread adoption of Brightcove has enabled major magazine publishers to launch new Internet video businesses using blended distribution strategies.

  • Hachette Filipacchi has introduced a rich and immersive Internet video channel for ELLE magazine. This ad-supported broadband offering includes high-energy coverage of top fashion shows, expert interviews, as well as television style weekly series. ELLE is also expanding the reach of its Internet video content through an ELLE channel on, as well as using Brightcove syndication services to reach website affiliates, like Coutorture. Over the coming months,  Hachette Filipacchi will be launching a number of new Internet video channels for other popular magazine titles.
  • Rodale has launched similar initiatives for magazine websites such as Men's Health and magazine channels on>, with a number of additional properties launching in the near future.
  • In addition, Brightcove has also entered into an agreement with Hearst Magazines to syndicate and promote videos from major magazine brands on, including traffic-driving links back to Hearst Magazines new online video properties.

Other magazine publishers are also using Brightcove to launch Internet video businesses with blended distribution strategies such as Wine Spectator, TV Guide, Discover Magazine and National Geographic.

We are incredibly excited to see this kind of momentum in this category. Magazine publishers are perfectly situated to take full advantage of Brightcove, tapping their deep editorial and creative assets, brand equity and audience, and advertising sales, to bring to market exciting new Internet video experiences and open the door to new revenue opportunities. 

Reuters story today, "Brightcove gets deals for magazine web site video"
Rodale & Brightcove Press Release