Robin Good Reviews Brightcove Network Launch

Communications expert and new media blogger, Robin Good (aka Luigi Canali De Rossi), has posted a deep review of the Brightcove Network launch.  In the article, Luigi provides a great overview of the new offerings we unveiled yesterday, as well as industry context. Click here to read the full article. Here are some excerpts: 

 

"The newly launched Brightcove Network breaks new ground in this ever more crowded video publishing and distribution marketplace by being first to offer a true and comprehensive internet television business platform from which video content producers can upload, package and monetize their content, while tapping into a range of marketing and distribution opportunities...

Tapping into the viral sharing model that has made YouTube so popular, Brightcove also offers the chance to embed video content into websites in an integrated way, the chance to use Brightcove.com's own distribution clearinghouse, and finally the ability to syndicate your content to a range of websites beyond Brightcove. This choice, in addition to the ability to charge for downloads of video content sets Brightcove apart in its flexibility of content delivery, offering several inroads to the monetization of content...

Brightcove has effectively upped the ante in terms of what we can expect now from the evolving Internet Television field. In providing a total solution that allows users to be taken from encoding right through to marketing, customization of content and video rentals there are currently very few services that come remotely close to its features and potential for independent video producers."