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Wall Street Journal Cover Story Features Brightcove

The Wall Street Journal's Peter Grant has written a cover story that features Brightcove, "Gate Crashers, Online Video Goes Mainstream, Sparking an Industry Land Grab, Start-Ups Such as Brightcove Challenge Google, Yahoo; A Problem for Old Media, Many Producers, Many Outlets." Here are some excerpts from the article:

"Radio Abeokuta, a Web site dedicated to the promotion of the Yoruba language and culture in Nigeria, recently started carrying video news stories from Reuters Group PLC. It didn't conduct a word of negotiations with the British news giant. It simply filled out a form on the Reuters Web site. So did a news site in the Slovak Republic and an American political blog called Wizbang, among more than 120 others.

This simple transaction, which has big implications for the media business, was made courtesy of a small Cambridge, Mass., start-up business called Brightcove Inc. With backing from Time Warner Inc.'s America Online and Barry Diller, it is one of many companies vying to be a middleman profiting from the vast flood of video content now coursing through the Internet

Brightcove's technology makes it easy for any producer -- from home-movie buffs to television networks -- to distribute their videos to multitudes of Web sites. All three parties -- the video's maker, the site that shows it and Brightcove -- often will share revenue from the resulting advertisements or sales...

"Distributors like Brightcove are eyeing the promise of advertising tied to online video content. The idea is similar to the way Google syndicates advertising to third-party Web sites, in which both sides share the resulting revenue...

"Brightcove has signed up some powerful backers. America Online was the biggest investor in Brightcove's latest round of financing, which totaled $16 million. Barry Diller's IAC/InterActiveCorp holds a minority stake and Mr. Diller took a seat late last year on Brightcove's board, his only other outside corporate board position besides Washington Post Co. and Coca Cola Co."

Click here for the full article (subscription required).  We are purchasing reprint rights to feature the article on our website, which should be up on shortly. Go to the "In the News" area of our website for the Wall Street Journal article.