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Who says TV has to come in 30-minute multiples?

Chris Anderson  recently  posted an interesting article that talks about the likely trends in video-length formats as Internet TV grows and gathers more audience.

"I think that the 30-minute show is the newspaper of television--a format born of distribution scarcity that is now past its primetime. Demand will shift to shorter content for convenience and entertainment, and longer content for substance and satisfaction. But the middle will not hold."

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