TV's future promises to be more eclectic

Brightcove is featured (with Jeremy and our Craig's List plasma pictured) in a recent AP overview of emerging Internet TV players. The story has now made the rounds to a few hundred media outlets. The Seattle Times version is linked here.

Aside from adding "Networks" to the end of our name, the article is on target in describing a market for narrowly targeted TV programming delivered to PCs and networked TVs.

It's a big week for Internet TV buzz, indeed:

  • Business Week describes Madison Avenue's fondness for online video advertising. Lincoln Mercury and McDonald's are just two major advertisers leading the way.
  • The good folks at Scripps Networks, the people behind Food Network, HGTV and more, will be launching several new highly targeted "broadband channels." Kitchen Design is one such offering.