Mass Media: Many to Many

I came across this blog entry by way of a search feed trolling for Brightcove references. Like us, Michael is very excited about the opportunity for democratizing media  distribution. I enjoyed his zeal and vision.

"...What interests me here is not that old media players will live or die or will make billions more in the next ten years (and they will) but that mass media will no longer be few to many, but many to many. The technology already exists to take media well past hollywood, exploding independent media, and beyond even the thousands of niche markets all over the world. The line between mass media and personal media no longer exists. Mass media now starts with an audience of one.

"The problem now is distributing it, making it accessible to everyone, conquering the digital divide.... and making it easier and easier to use so it can fit into everyday situations."

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Here! Here!