Brightcove... the perfect storm

by Brian Pomerpy, Futurewire Blog
28 March, 2005

"We've discussed this many times before, but Chris Anderson at Long Tail has a post that summarizes everything that's wrong with today's television, in terms of demographics, falling ratings and ineffective advertising models. ... The post also points to solutions -- not for the powers that be, but for the viewer. One of the most intriguing is a company called Brightcove.

"Brightcove certainly has the potential to be highly disruptive to the television industry.... Once those problems are solved, we could indeed see a 'perfect storm' that transforms television as we know it."

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