by Jo Twist, BBC News
14 March 2005
"IPTV is about more than telcos though. There are several web-based offerings that aim to put control in the hands of the consumer by exploiting the net's power.
"Jeremy Allaire, chief of Brightcove, told the BBC News website that it will be a flavour of IPTV that is about harnessing the web as a 'channel.'
"'It is not just niches, but about exploiting content not usually viewed. We are focussed on the owners of video content who have rights to digitally distribute content, and who often see unencumbered distribution. For them to do it through cable and so on is price-prohibitive,' he said.
"This type of IPTV service might also be a distribution channel for more established publishers who have unique types of content that they cannot offer through cable and satellite operators - history channel archives, for instance."