by Phil Leigh, Inside Digital Media
29 March 2005
"More importantly, once consumers get conditioned to the practice, they may wonder why they can't watch television programs the same way... on-demand. But not just on the TV. They'll come to expect that they should be able to view video on any device they choose, based upon whatever apparatus is convenient at the time they want to see the content. For example, if there is a major breaking news development some viewers may want the video file formatted for wireless delivery to cell phones, if there are no TVs or computers conveniently available to them."