by John Markoff, The New York Times
25 February 2005
"The primarily amateur Internet audio medium known as podcasting will take a small, hopeful step on Friday toward becoming the commercial Web's next big thing. That step is planned by Odeo, a five-person start-up that is based in a walk-up apartment in this city's Mission District and was co-founded by a Google alumnus. The company plans to introduce a Web-based system that is aimed at making a business of podcasting - the process of creating, finding, organizing and listening to digital audio files that range from living-room ramblings to BBC newscasts."