by Scott Kirsner, The Boston Globe
6 December 2004
"In the mid-1990s, Allaire's first company, Allaire Corp., helped to simplify the process of building and maintaining a website. Last year, Allaire joined the Cambridge venture capital firm General Catalyst as technologist-in-residence. Now, he's starting a company with backing from General Catalyst. He won't say much, but he's interested in what he calls the democratization of video. 'We have this situation where the number of people who can produce video programming is poised to explode, with inexpensive digital cameras and editing tools, and the existing distribution systems can't support it,' he says. 'You can't have 100,000 people producing shows for cable television. The only thing that can support it is the Internet.' We're all familiar with the Internet of text. Coming soon: the Internet of video."