Judging by the spontaneous flash mob Prince tribute, live graffiti artist, and DJ Leah V’s party soundtrack, this year’s Brightcove PLAY conference certainly lived up to its name. But it wasn’t all just fun and games.
At the beginning of 2017 the in-house digital team behind the successful video on demand brand UKTV Play embarked on a series of projects to collect and exploit user data. Initially, the key requirement was to develop a different way of segmenting users to drive targeted advertising.
If you are an iOS developer - or even an Apple fan in general - today is your Christmas in June. Apple’s annual Worldwide Developer Conference (WWDC) happens every year at this time, and is a roadmap for the updates and new features we’ll see on our Apple devices soon. It is also the annual gathering for developers and techn...
Tennis Australia, the country’s governing body for tennis, is ace at mastering a complete content strategy that puts video front and centre to engage fans year-round.
Leading organizations are embracing video and becoming smarter about creating, using, and measuring video across the entire enterprise. Whether live streaming town halls, training sales teams, onboarding new employees, or providing customer support; video enables you to remove barriers and helps teams to connect effectively. Why?
Video is a vital presence in our everyday lives. Today, information is everywhere and consumers expect to get your content instantaneously, anywhere they are. Video breaks through the static-- it’s engaging, emotive, even interactive. Video replicates the human experience better than any other medium.
The ad-blocking discourse has centered around a push and pull between consumer wants and monetisation needs, with many industry pundits positioning the two as mutually exclusive. The rise of ad blockers and the technology challenges associated with delivering quality content have left the economics of publishing ad-supported video strained.