Customer stories can be extremely valuable assets when it comes to establishing trust and moving contacts along the sales funnel. Check out our tips on how and where to use your customer story content.
Video marketing is officially here to stay: according to Wyzowl’s State of Video Marketing in 2019, 91 percent of marketers consider video an important part of their strategy. However, most companies are still manually tracking their video data, rather than integrating it with their MarTech stack. What’s up with that?!
If you want to continually increase your cart value and boost online sales, it’s no longer optional for you to incorporate video into your ecommerce strategy. According to the results from our 2018 Video Marketing Survey, 76 percent of consumers report purchasing a product or service after viewing a video.
The right video marketing strategy can build pipeline, increase your marketing ROI, and make you look like a Demand Gen genius. It might seem intimidating if you’re starting from scratch, but there are five steps that will give you a solid foundation. I’ve included a preview of each step below.
Throughout the year, industry leaders and innovators come together at major events and conferences to share insights and learn more about the future of their space.
This year, PLAY is growing in every way—we’re welcoming more attendees, more speakers, and more sponsors. But perhaps the most exciting development is an entire additional day of content. On Tuesday, May 14 PLAY attendees will have the chance to participate in their choice of six different workshops or an all-day tech-a-thon.
In today’s ever-changing marketing landscape, account-based marketing (ABM) is on the rise.