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Bright Ideas Blog

Cast a vote for the Presidential video experience.  Who you got?

Cast a vote for the Presidential video experience. Who you got?

This year, the Presidential election - and debates - will rely a great deal on video, and for good reason.  An entire segment of voters now use smartphones and tablets as their primary means of connecting with candidates and consuming their messages - and video.  Strap in and let’s explore.

Best Practices in Social Video: How to Use Twitter for Business

Best Practices in Social Video: How to Use Twitter for Business

In 2008, people were oversharing on Facebook. Yet a small “micro-blogging” platform, Twitter, was slowly starting to gain momentum. Limited to 140 characters, oversharing could now happen at a more rapid pace. You’re eating a grilled cheese right now? That’s nice.

How AO Transcends the In-Store Experience with Video

How AO Transcends the In-Store Experience with Video

AO.com aims to become the best electrical retailer in Europe without any brick and mortar stores. While we may think of online shopping as a list of pages with text blocks, pictures, and prices, AO uses video to transcend the in-store experience. ​ How does video help AO do that?

Having the Right Tool for the Right Job

Having the Right Tool for the Right Job

We’ve all heard the adage I’ve called out in my headline before.  Whether you’re hanging a picture on a wall, fixing the wheel on your child’s bike or tweaking and tuning video compression, it always pays dividends to have the proper tool for the task at hand.

How Cisco is Leading Digital Marketing with Video

How Cisco is Leading Digital Marketing with Video

Anyone can find basic solutions to run videos on their web site, but few can operate, innovate and unlock its value at scale.  At Cisco, users across the globe in departments as diverse as Marketing, Corporate Affairs, Investor Relations, and Support, are creating, uploading and measuring video content.

How SAS Uses Video to Humanize Its Software

How SAS Uses Video to Humanize Its Software

SAS uses video pervasively to help prospects and clients develop an emotional attachment to its software and brand, to close large distances by bringing its CEO into key sales encounters, and to elevate marketing campaigns.