If you want your content to find an audience—and I’m assuming you do—then you need to take a multi-channel approach to content promotion. Social channels like Facebook, Twitter, Instagram, and even LinkedIn help you capture viewers where they’re already active, engaged, and clicking on links.

Every video team knows mission creep—that’s when producing one video leads to creating multiple versions and iterations. Let’s say you begin producing a two-minute branded marketing video with the goal to release it on your website. Your team has agreed on a particular style, length, and delivery spec.

So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After all, the best videos hardly seem scripted at all.

It’s no secret, the last few years have been tough for publishers. The current climate has seen global digital giants cut into local publishers’ lunch, while total ad spend has continued to slump—according to News Media Index, results for the final quarter of 2018 saw ad spend fall 6% compared to the previous year.

Every artist has their special tools. Michelangelo’s chisel and stone. Dalí’s paintbrush and canvas. Shakespeare’s pen and paper. Well here at Brightcove, our video team has some pretty cool tools too.

In today’s B2B marketplace, video can play a powerful role in engaging and converting your target accounts.