Use social to amplify—not cannibalize—your owned content

Use social to amplify—not cannibalize—your owned content

If you want your content to find an audience—and I’m assuming you do—then you need to take a multi-channel approach to content promotion. Social channels like Facebook, Twitter, Instagram, and even LinkedIn help you capture viewers where they’re already active, engaged, and clicking on links.

How to write a video script

How to write a video script

So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After all, the best videos hardly seem scripted at all.

Advertising-backed publishing is not dead: AI to the rescue

Advertising-backed publishing is not dead: AI to the rescue

It’s no secret, the last few years have been tough for publishers. The current climate has seen global digital giants cut into local publishers’ lunch, while total ad spend has continued to slump—according to News Media Index, results for the final quarter of 2018 saw ad spend fall 6% compared to the previous year.