Bright Ideas Blog

Marketers are always looking to new trends to give them an edge. While video certainly isn’t new to the scene, marketers are finding more and more ways to use it for a competitive edge.

For premium video publishers and broadcasters who depend on video advertising, Brightcove’s partnerships with leading independent third-party measurement providers, like Nielsen and comScore, are critical.

Dunkin’ Brands uses video as an essential tool in communicating with its 2,000 Dunkin’ Donuts and Baskin-Robbins brands franchisees. America runs on Dunkin’ - which keeps franchisees, often with multiple store locations dispersed around the globe, a very busy lot. While each franchisee is unique, Dunkin’ Brands finds v...

Organizations big and small typically share similar goals and challenges with video. For some more than others, video is essential to staying relevant with their audiences. Our customers know this to be particularly true. How do you reach a global audience while being cost conscious and effectively measuring engagement?

This year, the Presidential election - and debates - will rely a great deal on video, and for good reason.  An entire segment of voters now use smartphones and tablets as their primary means of connecting with candidates and consuming their messages - and video.

In 2008, people were oversharing on Facebook. Yet a small “micro-blogging” platform, Twitter, was slowly starting to gain momentum. Limited to 140 characters, oversharing could now happen at a more rapid pace. You’re eating a grilled cheese right now? That’s nice.

AO.com aims to become the best electrical retailer in Europe without any brick and mortar stores. While we may think of online shopping as a list of pages with text blocks, pictures, and prices, AO uses video to transcend the in-store experience. ​ How does video help AO do that?