Anyone can find basic solutions to run videos on their web site, but few can operate, innovate and unlock its value at scale. At Cisco, users across the globe in departments as diverse as Marketing, Corporate Affairs, Investor Relations, and Support, are creating, uploading and measuring video content.
SAS uses video pervasively to help prospects and clients develop an emotional attachment to its software and brand, to close large distances by bringing its CEO into key sales encounters, and to elevate marketing campaigns.
Brightcove Integrates Video Analytics with Marketing and Sales Automation As the leading provider of cloud services for video, Brightcove knows how powerful video can be for engaging prospects and customers.
This fall we will see yet another tightening of the Flash restrictions imposed by popular browsers. As promised, Chrome, Firefox, and Safari will be taking the next step toward a plugin-free browsing experience. Safari 10 will, by default, behave as if Flash isn’t installed at all.
When Brightcove launched the online video platform (OVP) category 12 years ago, the biggest challenge the industry faced was just getting online video to work. While we have largely solved that problem, the complexity related to online video remains.
Media publishers have a long history of adopting new ways to increase audience engagement and drive awareness to their brands, from traditional channels to online, to social media and mobile. Above all these, video has become a holy grail to some publishers looking to amplify coverage of their key events.
Meet Oliver Davies: Head of Digital Products at UKTV and the driver behind digital content for the award-winning UK national broadcaster. UKTV is made up of ten TV channels in total: five available through pay TV, and the other five available free to air.