Tie video to marketing automation

Tie video to marketing automation

Video marketing is officially here to stay: according to Wyzowl’s State of Video Marketing in 2019, 91 percent of marketers consider video an important part of their strategy. However, most companies are still manually tracking their video data, rather than integrating it with their MarTech stack. What’s up with that?!

Drive revenue with ecommerce video

Drive revenue with ecommerce video

If you want to continually increase your cart value and boost online sales, it’s no longer optional for you to incorporate video into your ecommerce strategy. According to the results from our 2018 Video Marketing Survey, 76 percent of consumers report purchasing a product or service after viewing a video.

Better video campaigns in 5 steps

Better video campaigns in 5 steps

The right video marketing strategy can build pipeline, increase your marketing ROI, and make you look like a Demand Gen genius. It might seem intimidating if you’re starting from scratch, but there are five steps that will give you a solid foundation. I’ve included a preview of each step below.

Another day at Brightcove PLAY

Another day at Brightcove PLAY

This year, PLAY is growing in every way—we’re welcoming more attendees, more speakers, and more sponsors. But perhaps the most exciting development is an entire additional day of content. On Tuesday, May 14 PLAY attendees will have the chance to participate in their choice of six different workshops or an all-day tech-a-thon.

ABM 101

ABM 101

In today’s ever-changing marketing landscape, account-based marketing (ABM) is on the rise.