The right video marketing strategy can build pipeline, increase your marketing ROI, and make you look like a Demand Gen genius. It might seem intimidating if you’re starting from scratch, but there are five steps that will give you a solid foundation. I’ve included a preview of each step below.

Throughout the year, industry leaders and innovators come together at major events and conferences to share insights and learn more about the future of their space.

This year, PLAY is growing in every way—we’re welcoming more attendees, more speakers, and more sponsors. But perhaps the most exciting development is an entire additional day of content. On Tuesday, May 14 PLAY attendees will have the chance to participate in their choice of six different workshops or an all-day tech-a-thon.

In today’s ever-changing marketing landscape, account-based marketing (ABM) is on the rise.

In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis.

Brands who advertise and house their video content on free video platforms are taking a risk—and that risk is even clearer in the wake of another controversy on YouTube.