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How to Reach a Global Audience with an Integrated Video Marketing Tech Stack

How to Reach a Global Audience with an Integrated Video Marketing Tech Stack

Organizations big and small typically share similar goals and challenges with video. For some more than others, video is essential to staying relevant with their audiences. Our customers know this to be particularly true. How do you reach a global audience while being cost conscious and effectively measuring engagement?

Cast a vote for the Presidential video experience.  Who you got?

Cast a vote for the Presidential video experience. Who you got?

This year, the Presidential election - and debates - will rely a great deal on video, and for good reason.  An entire segment of voters now use smartphones and tablets as their primary means of connecting with candidates and consuming their messages - and video.

Best Practices in Social Video: How to Use Twitter for Business

Best Practices in Social Video: How to Use Twitter for Business

In 2008, people were oversharing on Facebook. Yet a small “micro-blogging” platform, Twitter, was slowly starting to gain momentum. Limited to 140 characters, oversharing could now happen at a more rapid pace. You’re eating a grilled cheese right now? That’s nice.

How AO Transcends the In-Store Experience with Video

How AO Transcends the In-Store Experience with Video

AO.com aims to become the best electrical retailer in Europe without any brick and mortar stores. While we may think of online shopping as a list of pages with text blocks, pictures, and prices, AO uses video to transcend the in-store experience. ​ How does video help AO do that?