How Nike and Adobe revolutionized their business models

Digital has rendered many older business models less relevant. Because of this, many established companies are undergoing fundamental restructuring so that they are better "pivoted" for the future. The higher-ups at companies are constantly looking for ways to take advantage of trapped value — where there's something you can do that adds more value for your customers or that allows you to respond in a way that your competitors can't match. When it comes to effective restructuring, it's important to stay attuned to the changing behaviors of your customers.