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Give The Fans What They Want

Brightcove - Full Stream AheadBRIGHTCOVE

For years now, Tennis Australia has offered its audiences everything from livestreams to video-on-demand content, on both and their mobile app, all streamed by Brightcove. “I suppose we’ve had a long-term relationship with Brightcove,” says O’Neil. With ambitious plans to continue to expand and create even more content opportunities, Tennis Australia relies on a partnership that has stood the test of time. “I know that Brightcove is a market leader; everything that we need is there, and the support we get is great, and it has delivered what we need it to deliver.”

During live sporting events, Tennis Australia will sometimes simultaneously livestream up to 16 courts for up to 14 hours a day. “We recently had probably the most ambitious day of tennis ever. We did 98 tennis matches in one day. Normally the Grand Slam is 64 matches. We did 98.” At this year’s AO, the organisation simultaneously streamed 16 match courts, one behind-the-scenes feed, two interview rooms, one world feed production, and two practice courts – clearly, reliability is critical.

Scalability is just as important. During a typical year, the production team might create one or two pieces of content a week, but when the AO rolls around, they’re suddenly pushing terabytes of data. “We don't have the luxury of sporting organisations or sporting events that have months and months of a season and lots of content happening over that period of time,” says O’Neil. “The ability to go ridiculously hard for an intense burst of content, but then to be able to go back again is really important. So that's one of the critical reasons why we chose Brightcove: that true elasticity to be able to grow, but more importantly to scale back down to our needs for the other 48 weeks of the year.”

According to O’Neil, it would be impractical for Tennis Australia to build a massive video infrastructure in-house, both in terms of time and money. Fortunately, they don’t have to. “The Brightcove video platform allows us to do whatever we need it to, and with full confidence that we’re not going to break it. It’s that confidence in knowing that we can really stretch the system and it’s going to respond accordingly.”

Tennis may be one of the world’s great individual sports, but we at Brightcove couldn’t be prouder to be part of the Tennis Australia team.

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