Advertisers Love Vox Media’s Custom Outstream Ad Unit
Vox Media is known for being a technically sophisticated media company. Brightcove has been privileged to provide video solutions for Vox’s premium branded properties for a number of years and it was great to see the Vox team also leverage our technology to develop beautiful and high performing custom ad units for their Concert marketplace.
We got to catch up with the Vox team at their lower Manhattan offices and hear how they’ve approached video ad product development and how the performance for their advertisers has driven significant repeat business.
To learn more about Vox Media and its growing Concert marketplace, read the case study here.