Services Privacy Policy

Services Privacy Policy

Privacy Policies

Last Updated: 4-April-2022

Brightcove Inc. and its affiliates (“Brightcove” or “we”) want our customers (“Customers” or “you”) to be familiar with how we collect, use, share and store information relating to your use of our services and to end users who view your videos via our services (“Viewers”).

This Brightcove Services Privacy Policy (“Privacy Policy”) describes Brightcove’s practices regarding information collected by our online products and services, including Video Cloud, Brightcove Live and Zencoder, and add-on features such as Gallery and Audience (collectively, “Brightcove Services”). Any use of Brightcove Services, including the Studio and sign-up pages accessible through the Brightcove website (including, is covered by this Privacy Policy. Those aspects of the Brightcove website that do not form a part of the Brightcove Services are covered by the Brightcove Website Privacy Policy.

We do not have a direct relationship with Viewers. Information collected from Viewers on Customers’ websites or apps is subject to our Customers’ privacy policies. Viewers who have questions or concerns about information collected when they view a video via Brightcove Services, or about the content of any such video, should contact our Customer through the website or app on which such video is available. Viewers who are uncertain about whom to contact may contact us at

Contents of this Privacy Policy

Information We May Collect

Information Collected from Viewers. In connection with our provision of Brightcove Services, we may collect certain information about Viewers. Such information may include personal information, which is information that identifies an individual or relates to identifiable person. Information that may be collected when videos are viewed via Brightcove Services includes:

  • Unique IDs such as IP addresses, user IDs or device ID.
  • Viewer name, address, email address, title, industry, subscription confirmation and period. Note that Brightcove collects this information about Viewers only if a Customer elects to use certain features of Brightcove Services (such as Audience) that are intended to collect such information.
  • System information, such as device, browser and operating system type and version, screen resolution and preferred language.
  • Referring domain, destination domain and destination path.
  • Video-viewing activity, such as player loads, number of views, viewed minutes, percent of content viewed, new Viewers, unique Viewers, attention span, top domains, geography, traffic sources, search terms and other similar information. This information is aggregated and de-identified (meaning it is not connected to an individual Viewer) unless a Customer elects to use certain Brightcove Services that are intended to connect such information.
  • Geolocation data.
  • Other personal information of a natural person that may be included in videos or other data that our Customers upload to Brightcove Services.

Information Collected from Customers. To enable us to effectively provide Brightcove Services, we may collect the following information from individuals authorized by Customers (such as a Customer’s employees) to use Brightcove Services:

  • Name, business email address, business telephone number, company, title and business billing address and payment information.
  • Login credentials.

Cookies and Other Tracking Technologies. We, and our third-party service providers, may use technologies such as cookies and beacons to quantify use, to analyze viewing and engagement with videos displayed using Brightcove Services, to conduct benchmarking, to generate metrics, to report to Customers and to assess the quality of Brightcove Services.

Cookies. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We may link the information we store in cookies to any personal information we obtain from your use of Brightcove Services. Brightcove Services may use both session cookies and persistent cookies. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions of Brightcove Services. For more information about cookies, please see our product documentation.

Web Beacons. We may also use web beacons, tags and scripts in connection with Brightcove Services. Web beacons, also known as clear GIFs or single-pixel GIFs, are small image files that Brightcove Services use to communicate analytics data on Viewer activity and service usage. Alongside cookies, web beacons allow us to accurately count the number of unique Viewers who have viewed a video and activity during a viewing session. This information enables us to measure the performance of our Customer’s videos and allows Customers to evaluate Viewer interaction with their video content.

HTTP Headers. HTTP headers are information that is transmitted whenever a webpage is viewed, and contain technical information required for communication between a browsing device and a website server. Other electronic communication protocols (such as those used for email) also use headers to transmit information. Information may be transmitted through HTTP (or other electronic communication protocol) headers to Brightcove from the Customer’s use of Brightcove Services or from Viewer interaction with a Customer's video. This may include information about the device browser, the requested webpage and the computer or device being used (such as a carrier or device identifier).

Log Files. As is true of most online services, we gather certain information automatically and store it in log files. This information may include Viewer IP address, browser type, device type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and/or clickstream data. An IP address is identified and logged automatically in our server log files whenever a Customer uses Brightcove Services or a Viewer watches a video, along with the time(s) of the visit(s) and the page(s) visited. We may combine this automatically-collected log information with other information we collect. We do this to provide analytics data to our Customers, to improve the functionality of Brightcove Services and for the other purposes described in this Privacy Policy.

Analytics. We may use third-party analytics services, such as Google Analytics, to track the use of Brightcove Services by our Customers. For information on how Google collects and processes information and how to opt out from Google’s collection of your information, please click here.

Social Media Features. The Brightcove Services enable you to utilize third party social media features, such as LinkedIn, Twitter, Facebook, and Google products, including YouTube. Your interactions with these features are governed by the privacy policy of the company providing the social media feature. If you utilize these plug ins, you agree to be bound by the terms of service and privacy policies of that Platform, as applicable. Your use of the YouTube API Services is governed by the YouTube Terms of Services policy, available at and its Privacy Policy is available at LinkedIn's terms are available at, and its privacy policy can be accessed here Facebook's terms are available at and its privacy policy is available at Twitter's terms are available at and its privacy policy is available at

Do Not Track. Brightcove Services do not recognize if a browser sends a “do not track” signal or similar mechanism to indicate the user does not wish to be tracked or receive interest-based ads. Please see our Cookies Policy for more information including how to exercise your rights to opt-out of cookies, analytics, and personalized advertising.

How We May Use Information

To the extent permitted by applicable law, we may use information about our Customers and Viewers for the following purposes or in the following ways:

  • To deliver Brightcove Services.
  • To provide our Customers with analytical data and reports about video viewing activity.
  • To provide Customer support.
  • To enable Viewers to register with our Customers in order to be able to watch video content on our Customers’ websites or apps. Brightcove collects this information at the direction of the Customer.
  • To personalize Brightcove Services.
  • For internal business purposes, such as data analysis, benchmarking, audits, developing new products, enhancing Brightcove Services, facilitating product, software and applications development, conducting research, analysis, studies or surveys and identifying usage trends.
  • To protect the security and integrity of Brightcove Services, our Customers’ video content and data and our business.
  • To meet our contractual requirements, to comply with applicable legal or regulatory requirements and our policies and to protect against criminal activity, claims and other liabilities.
  • We may also use information about our Customers: to send Customers information and updates regarding Brightcove Services, programs and promotions; to fulfill Customer requests, such as to create Brightcove Services accounts; or complete Customer purchases.
  • In other ways with appropriate consent.

How We May Share Information

To the extent permitted by applicable law, we may share, disclose and transfer information, including personal information as follows:

  • With the Customer, as part of the Brightcove Services.
  • With third-party service providers we use to support Brightcove Services and our business. These parties include third parties providing us with services such as website hosting, data analysis, infrastructure provision, IT services, customer service, analytics and email delivery services. These third parties are authorized to use information related to you only as necessary to provide these services to us.
  • With third parties where the Viewer or Customer has requested to use a third-party service (including applications) in connection with Brightcove Services and has requested that we provide information to such third parties.
  • With our current affiliates and any future corporate subsidiaries or affiliates.
  • With a buyer, investor, new affiliate or other third party in the event that Brightcove, or any portion, group or business unit thereof, undergoes a business transition, such as a merger or acquisition, or during steps in contemplation of such activities (e.g., negotiations and due diligence). You will be notified via email and/or a prominent notice on our website of any change in ownership, change in use of your personal information and choices you may have regarding any change in use of your personal information.
  • With third parties for marketing, advertising, promotions, contests or other similar purposes.
  • As we believe necessary: under applicable law, including laws outside the Viewer’s or Customer’s country of residence; to comply with any law or directive, judicial or administrative order, legal process or investigation, warrant, subpoena, law enforcement or national security investigation, or as otherwise required or authorized by law; to respond to requests from public and government authorities, including public and government authorities outside the country of residence; to enforce our policies, terms and conditions; to protect our operations or those of any of our affiliates, customers, partners, agents or others; to protect our rights, privacy, safety or property and/or that of our affiliates, customers, partners, agents and any other person or organization; and/or to permit us to pursue available remedies or limit the damages that we may sustain.

Payment Processing. We use third-party payment service(s) (“Payment Service”) to process credit card payments for certain editions of Brightcove Services. Customers acknowledge and agree within their Brightcove Services agreement that when prompted to provide credit card information, that information gets transmitted directly to the Payment Service. Brightcove does not have access to full credit card numbers and does not store such information in its own systems. Information transmitted to the Payment Service is encrypted using SSL technology. The Payment Service is required to comply with all applicable privacy and security laws and the rules and regulations issued by the payment card industry and the credit card companies. Please contact us at if you would like Brightcove to facilitate the correction or deletion of your personal information with the Payment Service.

Cross-Device Tracking. When Customers or Viewers use devices to display and/or view a Customer’s video content, we may receive information about their devices, including a unique identifier for each device. We and our service providers and third parties we collaborate with, including ad networks, may use cross-device/cross-context tracking. For example, a Viewer might use multiple browsers on a single device, or use various devices (such as desktops, smartphones and tablets), which can result in the individual having multiple accounts or profiles across these various contexts and devices. Cross-device/cross-context technology may be used to connect these various accounts or profiles and the corresponding data from the different contexts and devices.

Aggregate Information. To the extent permitted by applicable law, we may use, process, transfer and store any data about Viewers and Customers in a non-personal, aggregated manner. We may combine personal information with other information, collected online and offline, including information from third-party sources. We may also use information in other ways with consent or as otherwise permitted by applicable law. By using Brightcove Services, our Customers agree that we may collect, use, share and store non-personal, aggregated data collected through Brightcove Services for benchmarking, analytics, metrics, research, reporting, machine learning and other legitimate business purposes.

Automated Decisions. To the extent permitted by applicable law, we may collect data in an automated manner and make automated decisions, including using machine-learning algorithms, about Viewers and Customers in order to provide and/or optimize Brightcove Services, for security or analytics purposes and for any other lawful purpose.

International Data Transfers

Brightcove Services may be provided using resources and servers located in various countries around the world, including the United States and other countries. Therefore, personal information about Viewers and Customers may be transferred, processed and stored outside the country where Brightcove Services are accessed or performed, including to countries where the level of data protection may not be deemed adequate by the local legal or regulatory authority in the country of origin of the data. We will protect the privacy and security of personal information we collect in accordance with this Privacy Policy, regardless of where it is processed or stored.

European Residents: If you are a resident of the European Union (the “EU”), the European Economic Area or Switzerland or the United Kingdom, please see our Notice for Certain European Residents and our Privacy Shield below.

Japanese Residents: We operate globally and may transfer your personal information to our locations in other countries for the purposes described in this Privacy Policy. We will protect the privacy and security of personal information we collect in accordance with this Privacy Policy, regardless of where it is processed or stored.

In some of the countries to which we transfer personal data, like the United States, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those of your country. The United States data protection framework is comprised of state laws and sector-specific regulations based on entity type - like banks or credit bureaus - or the information type - like financial information or electronic medical records. As such, not all information at the state level is treated similarly.

No matter where your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. These steps may include implementing encryption when the information is outside of our networks and during transfer, standard contractual clauses where recognized by law, obtaining your consent for that purpose or relying on other lawful means of transferring personal information and restricting or limiting access to that information. By using the Website, you consent to this transfer.

Other Important Notices Regarding Our Privacy Practices

Opt-Out. If you no longer wish to receive marketing-related communications from us, you may opt out by following the “unsubscribe” instructions in the latest such message received or by contacting us at Customers may not opt out of certain communications, such as those necessary to keep Customers aware of Brightcove Service status and service issues.

Retention Period. To the extent permitted by applicable law, we may retain information for as long as the account of the Customer for whom we collected the information is active, or as long as is reasonably necessary to provide Brightcove Services, or as needed for other lawful purposes. We may retain cached or archived copies of information. We may retain non-personal, aggregated data indefinitely, to the extent permitted under applicable law. We also will retain information as long as reasonably necessary to comply with our contractual and/or legal obligations, to resolve disputes, and to enforce our agreements.

Accuracy of Information. Accuracy of data is very important to us. Customers should ensure that any information provided to us is up-to-date and Customers may correct information by either logging into their Customer account or by contacting Brightcove’s customer support team. In certain situations, Customers may need assistance from customer support in making a change. We will respond to requests to make changes to Customer records as soon as reasonably practicable. We may require Customer representatives to prove their identity before granting access to, or agreeing to update, correct or delete personal information belonging to Customers.

You may request access to, or correction or deletion of personal information, by contacting us at We will attempt to answer all requests that we correct inaccurate personal information or delete personal information, unless we are required to retain it by law or for legitimate business purposes.

Use of Brightcove Services by Children. We recognize the importance of protecting the privacy and safety of children. Brightcove Services are not intended for use by children under 13 years of age (who reside in the United States) or for children under 16 years of age (who reside in the EU, European Economic Area or Switzerland), although Brightcove recognizes that certain of our Customers’ target audiences may be children. Viewers should visit the privacy policy of our Customer to understand how our Customer addresses child-directed video content.

Right to Request Information

You may request, and we will provide you with, information about whether we hold any of your personal information. You may request access to, or correction or deletion of your personal information by contacting us at We will respond to your request within a reasonable timeframe.

Region-Specific Disclosures

Notice for Certain European Residents

The following European Privacy Policy applies to residents of the European Union, the European Economic Area, Switzerland and the United Kingdom who use Brightcove Services.

Personal Data and Processing. For the purposes of this European Privacy Policy:

“Personal Data” means any information relating to an identified or identifiable natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of such natural person.

“Processing” means any operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Purposes and Legal Bases for Processing Personal Data. Brightcove Processes data for the purposes as set forth in this Privacy Policy, including to provide Brightcove Services. To fulfill these purposes, Brightcove may access data, including Personal Data, to provide Brightcove Services, to correct and address technical or service problems, or in response to contractual requirements. Please see the Information We May Collect, How We May Use Information and How We May Share Information sections for additional details on how we collect, use, disclose and share data, make automated decisions and retain data, including Personal Data, about Viewers and Customers.

Our lawful bases for the Processing of Personal Data are: (i) consent and/or (ii) any other applicable legal bases, such as our legitimate interest in engaging in commerce, offering products and services of value to the customers of Brightcove Services, preventing fraud, ensuring information and network security, direct marketing and advertising and complying with industry practices.

Additional Rights for European Residents. As a resident of the EU or a country following substantially-similar legislation regarding the protection of personal data, you may have one or more of the following additional rights available to you:

  • Access. To request a copy of the Personal Data we have collected about you by contacting us at
  • Rectification & Erasure. To request that we rectify or delete any of the Personal Data about you that is incomplete, incorrect, unnecessary or outdated.
  • Objection. To object, at any time, to Personal Data about you being Processed for direct marketing purposes.
  • Restriction of Processing. To request restriction of Processing of Personal Data about you for certain reasons, such as, for example, if you consider Personal Data about you collected by us to be inaccurate or you have objected to the Processing pending the verification of whether our legitimate grounds for Processing override yours.
  • Data Portability. To request and receive the Personal Data we have collected about you in a commonly used and machine-readable form.
  • Right to Withdraw Consent. If Personal Data about you is processed solely based on your consent and not for any other legitimate interest, to withdraw your consent at any time, without affecting the lawfulness of our Processing based on such consent before it was withdrawn, including Processing related to existing contracts for our products and services.
  • Right to Lodge a Complaint with a DPA. If you believe our Processing of Personal Data about you is inconsistent with the applicable data protection laws, to lodge a complaint with your local supervisory data protection authority (“DPA”).

To exercise any of the above-listed rights (with the exception of the right to lodge a complaint with a DPA, which you may do directly to a DPA), please contact us at We will process any requests in accordance with applicable law and within a reasonable period of time. We may need to verify your identity before processing your request. Certain information may be reviewed, corrected and updated by logging into your Brightcove Service account and editing the profile information.

If Brightcove receives a request from a Viewer, we may refer the request to the Customer and support the Customer in responding to the request.

Compelled Disclosures. Brightcove may be required to disclose Personal Data in response to lawful requests by public authorities, including disclosures necessary to meet national security or law enforcement requirements, or pursuant to judicial orders.

Given the judgment of the Court of Justice of the European Union dated 16 July 2020 which invalidated the adequacy of the Privacy Shield Framework, we are increasingly relying on the European Commission Standard Contractual Clauses as a transfer compliance mechanism. We also continue to process relevant Personal Data in line with our obligations under the Privacy Shield Framework. For further information, please see our Privacy Shield Notice below.

Additional Notice for Canadian Residents

Canadian residents may have additional rights under Canadian law. Please see the information provided by the Office of the Privacy Commissioner of Canada for additional details.

You, and we, confirm that it is our wish that this Privacy Policy and all other related policies be drawn up in English. Vous reconnaissent avoir exigé la rédaction en anglais du présent document ainsi que tous les documents qui s'y rattachent.

Notice for California Residents.

When we are acting as a “business,” as that term is defined in the California Consumer Privacy Act of 2018 (“CCPA”) (as opposed to when we are acting as a “Service Provider,” as defined in CCPA, when we are providing Brightcove Services), please see our California Privacy Notice for information about how we collect, use, disclose, and otherwise process personal information of individual residents of the State of California within the scope of the CCPA.

Privacy Shield Notice

EU-U.S. and Swiss-U.S. Privacy Shield Notice. We have certified our compliance with the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield (collectively, the “Privacy Shield Framework”) with respect to the Personal Data of users of Brightcove Services who are residents of the European Union (“EU”), European Economic Area (“EEA”), the United Kingdom, and Switzerland that we receive and process through Brightcove Services. We certify that we adhere to the Privacy Shield Principles of notice, choice, onward transfer, security, data integrity, access and enforcement (hereinafter, “Privacy Shield Principles”) for personal data of Viewers and Customers in participating European countries. We are responsible for the processing of personal data we receive under the Privacy Shield Framework and subsequently transfer to a third party agent, and may be liable for onward transfers in violation of the Privacy Shield Principles. Click the link to view our certification. We may also process Personal Data relating to individuals in Europe via other compliance mechanisms, including use of the European Commission Standard Contractual Clauses.

Questions and Complaints. If you are a resident of a country participating in the Privacy Shield Framework, you may direct any questions or complaints concerning our Privacy Shield compliance to our Privacy Shield and Data Protection Contact listed below. We will work with you to resolve your issue.

If you have not received timely response to your concern relating to data processed under the Privacy Shield Framework, or we have not addressed your concern satisfactorily, you may contact our U.S.-based dispute resolution provider, at no cost to you, at If neither Brightcove nor our independent dispute resolution provider resolves your complaint, you may use the right to invoke binding arbitration through the Privacy Shield Panel. However, prior to initiating such arbitration, a resident of a country participating in the Privacy Shield Framework must first: (1) contact us and afford us the opportunity to resolve the issue; (2) seek assistance from our designated independent dispute resolution provider and (3) contact the U.S. Department of Commerce (either directly or through a European DPA) and afford the Department of Commerce time to attempt to resolve the issue. If such a resident invokes binding arbitration, each party shall be responsible for its own attorney’s fees. Pursuant to the Privacy Shield, the arbitrator(s) may only impose individual-specific, non-monetary, equitable relief necessary to remedy any violation of the Privacy Shield Principles with respect to the resident.

U.S. Federal Trade Commission Enforcement. Brightcove’s commitments under the Privacy Shield Framework are subject to the investigatory and enforcement powers of the United States Federal Trade Commission.

Privacy Shield and Data Protection Contact. Your Privacy Shield and Data Protection Contact for the Personal Data that we Process in connection with Brightcove Services is:

Attn: Chief Privacy Officer
Brightcove Inc.
281 Summer Street
Boston, MA 02210
Phone: +1 617 500 4947

Please include sufficient information so we can understand and respond to your specific question.


The security of personal information that Brightcove collects while operating the Brightcove Service is of great importance to Brightcove. We use organizational, technical and administrative measures to protect personal information under our control. No data transmission over the Internet or data storage system, however, can be guaranteed to be 100% secure. If you have any questions about the security of your personal information, you can contact us at

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our information and privacy practices. If we make any material changes, we will notify you by posting a notice on the Site prior to or simultaneously with the change becoming effective. Your continued use of the Brightcove Services after any such modification constitutes acceptance of any such modified Privacy Policy. We encourage you to review this page periodically for the latest information on our privacy practices. The date of last revision is shown at the top of this Privacy Policy.

How to Contact Us

If you have any questions regarding this Privacy Policy, please contact us by email at, or call +1 617 500 4947, or write to:

Attn: Privacy Team
Brightcove Inc.
281 Summer Street
Boston, MA 02210

Please be sure to include sufficient information so we can understand and respond to your specific question or request.

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